This coming Wednesday I’m going to give a talk in Krakow at the TMiTup about challenges (not only young) tech companies face when entering global markets with their products. It’s not only about basics, such as proper internationalization, which needs to be rock solid in order to compete internationally. Oftentimes locale-specific user requirements are simply disregarded or overlooked – even by global players – making great products useless in certain markets. Google Search lost Korea to Naver, eBay lost Poland to Allegro, Facebook lost Russia to vKontakte… these are just a few examples I’m going to mention. Please join me at the live talk to hear more! Register here.
